PR for the GAS JEANS 25 years celebration event and launch of the project 25 Days, produced by Golab Agency (Milano, 2009).25 Days GAS jeansGAS turned 25 years old and decided to celebrate its anniversary by creating a book that would not be just a book. More than a book, an invitation.
GAS asked 15 creatives – graphic designers, illustrators, writers, photographers, designers and videomekers – to interpret the passion, the challenges, the successes and the errors that have made up the history of the brand thus far.
25 Days GAS jeans25 Days GAS Jeans