Umberto Gabriele is a marketing/communication strategist, with main skills in digital, fashion and innovation. He started his career working as Art Director for Dada Net, one of the pioneering web companies in Italy (Florence 1998-2002).
In 2005 he moved to Milano and started to work as consultant in non-conventional marketing strategies and new trends in communication. He worked for many Brands in fashion/luxury [see: clients].
In 2013 he launched Fashtags, a talent scouting platform to connect Made in Italy’s fashion talents with chinese multibrand retailers [in english/chinese], selected by Hfarm Ventures.
In 2016-18 he worked for the brand Ugo Cacciatori and in 2019 for Naj Oleari Beauty. Actually he works as consultant in digital marketing & communication strategies.
Head of Digital for Naj Oleari Beauty and the fragrances of Euroitalia: Versace, Moschino, Missoni, Dsquared2.
Marketing & Communication Director at Ugo Cacciatori fashion jewelry brand. Milan, Italy
PR & launch event of STYLE ART LIFE, the artbook of Nancy Zhang. 10 Corso Como Milan (September) + 10 Corso Como Shanghai (October 2015)
Collaboration with Vogue Talents & Elite World for the INTERNATIONAL TALENT SCOUTING, Shenzhen China.
The start-up #FASHTAGS is selected for the Acceleration Program in HFARM VENTURES. Treviso, Italy
#FASHTAGS earns the Official Recognition (= Patrocinio) from Comune di Milano for special project in Digital Innovation.
Launch of #FASHTAGS, the B2B digital platform to connect the best and newest Made in Italy fashion talents with chinese multibrand retailers [in english/chinese] – www.fashtags.it
Art Direction of the monthly event at Cafè Excelsior Milano (Multibrand Excelsior COIN Group). Milano, Italy
Collaboration with RND LAB for Art Direction of digital projects: Elle Edida, Microsoft, Eurid, Startupitalia. Milano, Italy
Crowdsourcing strategy and traffic growth of the digital website CONDE’ NAST: Style/Glamour, Vanity Fair, Vogue, Wired, GQ, Traveller and Social Networks content management. Milano, Italy
Research and analysis of the digital scenario in the BRIC Countries for Dolce & Gabbana. Marketing strategies and digital PR for the launch of the Social Networks in China and Russia.
Web strategy, editorial and content management for the new web magazine MUMM CODE for G.H.Mumm Champagne.
Art Direction of the weekly event CAMPARITIVO IN TRIENNALE, Triennale Milano Italy
Public Relations and event organization for the MTV Brand New Art tour in Roma, Rovereto, Venezia, Milano, Perugia, Catania.
Creative direction of the first Facebook Application of D&G Fragrances Anthology. Milan, Italy
Contributor for the launch of SWIDE.com, the first online magazine by Dolce & Gabbana. Milano, Italy
Editorial contents of the blog for the event EXTREME BEAUTY IN VOGUE Dolce & Gabbana and Vogue America for the launch of the Make-up. Milano, Italy – https://extremebeautyinvogue.wordpress.com
Supporting Golab Agency in the Events, PR activation, in-store activities and Digital strategies for many events for DIESEL and 55DSL. Milano, Italy
Launch of the first blog in WordPress, with a young editorial team for research of New Trends and Digital Innovation – https://punkpirates.wordpress.com
Contributor for the project CONTAINER ART: itinerant and adaptive art exhibit on containers.
Starts the collaboration with GOLAB AGENCY for Events, Brand Identity and Digital Marketing Strategies. Milan, Italy.
Launch of the first blog on research of Digital Innovation and WEB 2.0
http://umbertogabriele.splinder.com (closed)
Splinder, one the first blog platform, then closed in the 2011 (La Stampa, 2012)
Art Director Web for digital projects in DADA NET. Florence, Italy
Online portfolio: www.wizard-adv.it